Investors taken stake in Middleton’s agency Party Pieces are lingerie tycoon and a sports activities businessman

Revealed: Investors who’ve taken a stake in Carole and Michael Middleton’s agency Party Pieces are a lingerie tycoon and a sports activities businessman

  • Lingerie tycoon Steven Bentwood, 62, has taken a hefty stake in Party Pieces  
  • He turned chief government of the Carole and Michael Middleton’s on-line agency 
  • Businessman Darryl Eales, 60, who owns Wigan Warriors, taken a 17.5% stake

When rumours started to swirl that their enterprise was dealing with challenges, the Duchess of Cambridge‘s mother and father stated they had been in talks with ‘thrilling’ traders about enlargement. Just how thrilling can now be revealed.

A lingerie tycoon, whose firm provided Marks & Spencer with girls’s underwear, has taken a hefty stake in Party Pieces, together with the proprietor of the one of many world’s largest rugby league golf equipment.

Before changing into chief government of Carole and Michael Middleton’s mail order and on-line agency with 23.three per cent of its shares, Salford-born Steven Bentwood ran the Stirling Group, one of many world’s largest underwear makers which helped M&S to make its title promoting ‘sensible’ underwear. 

Lingerie tycoon Steven Bentwood (pictured proper), whose firm provided Marks & Spencer with girls’s underwear, has taken a hefty stake in Party Pieces

Mr Bentwood, 62, additionally owned one other underwear agency – the decidedly racier Miss La La Presents Ltd, which catered for the frill-seeking lady.

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Companies House paperwork additionally present that businessman Darryl Eales has taken a 17.5 per cent stake in Party Pieces. 

The 60-year-old is a former chairman of Oxford United FC and owns Wigan Warriors – probably the most profitable membership within the historical past of British rugby league – and the National League soccer staff Solihull Moors.

A spokesman for the Middletons’ social gathering provides enterprise declined to touch upon the brand new shareholders final night time.

Companies House documents also show that businessman Darryl Eales (pictured) has taken a 17.5 per cent stake in Party Pieces

Companies House paperwork additionally present that businessman Darryl Eales (pictured) has taken a 17.5 per cent stake in Party Pieces

Mr and Mrs Middleton nonetheless personal greater than 50 per cent of the corporate they began on their kitchen desk three many years in the past.

Eighteen months in the past, there have been claims the agency was struggling and workers jobs had been in danger. But Mrs Middleton insisted she wished to develop the corporate.

Describing how she developed Party Pieces in an interview with Good Housekeeping journal, she stated: ‘My recollections of these early days are very vivid. 

‘We labored out of a studio within the backyard that was a glorified shed.’

Carole and Michael Middleton (pictured) still own more than 50 per cent of the company they started on their kitchen table three decades ago

Carole and Michael Middleton (pictured) nonetheless personal greater than 50 per cent of the corporate they began on their kitchen desk three many years in the past

For the primary yr enterprise got here by means of phrase of mouth on the college gate and play group however accelerated after she used a kids’s guide firm to ship out flyers.

‘We put out 10,000 leaflets, which gave an enormous increase to our orders,’ Mrs Middleton added. 

‘They moved first to a start-up unit in Hungerford, then to a transformed barn close to their Berkshire dwelling in 1995.

As a partnership, Party Pieces has not needed to file its accounts, however experiences have estimated its worth at as much as £30 million.

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